Looking Closer at Advertisement-Video

The Person: Hyun Jin Cha
The Title: McDonald's Happy Meal Ad Cha Cha Slide (long version)
Purpose: The purpose of this ad is to make people buy McDonald's happy meal.
Target Audience: Young people and children.
Why is this ad effective? This advertisement starts with a family eating hamburgers which gives you that this ad is related to hamburger store. Then, a young boy goes to the family and turns on Cha Cha Slide song. Cha Cha Slide song will get people's attention because they will think how this song is related to hamburgers and the rhythm is funny. Once, people look at this ad, they will see the boy eating potato chips along with the song. The way the boy dance such as trying to look like adults and wearing hat side way, really grabs the audiences and they will watch it until it is finished. At the end, the ad shows that that was McDonalds. But people can also realize that this is McDonalds because there was McDonalds happy meal in front of the boy while he was eating potato chips. I think the boy used in this ad was also effective because his age are the most target audiences which is kid. Also at first, the family was stunned by the boy but as he ate along the song, the father becomes interested in it which shows that when people eat McDonald's happy meal, they will actually become happy.